Access to clear, actionable data is essential to make informed decisions that drive growth. Seller Insights gives you the critical insights needed to optimize strategies, track performance, and stay ahead of the competition.
Empowering Your Business
We empower you with:
Real-Time Sales Insights
Timely access to up-to-date sales data is crucial. We ensure that you receive real-time insights into Amazon performance, allowing you to track sales velocity, identify best-selling products, and respond quickly to changes in demand. Whether it's daily, weekly, or monthly reporting, data is compiled and presented in an easy-to-understand format.
Customizable Dashboards and Reports
Not all business owners need the same data. We offer customizable dashboards, enabling you to filter and focus on the KPIs that matter most. Reports are tailored to the specific needs of the business.
Long-Term Growth Strategy
By providing clear, accurate sales reports, we help you react to daily performance and plan for the future. Historical data analysis and performance trends inform long-term growth strategies, making it easier to set realistic goals and track progress toward them.
Inventory management is critical to profitability and growth. Ensuring optimal stock levels, avoiding costly out of stocks, and managing excess inventory can make or break your business. We provide clear, actionable insights to optimize your Amazon store's inventory performance. Effective inventory reporting does more than just track stock levels. It helps you make data-driven decisions to maximize sales while minimizing costs.
With accurate inventory data, you can:
Avoid Out of Stocks: Ensure you're never out of high-demand products, keeping your listings active and sales flowing.
Minimize Excess Inventory: Cut down on storage fees and avoid unnecessary holding costs by identifying slow-moving products.
Optimize Reorder Timing: Smart forecasting tools allow you to plan restocks precisely, ensuring you're neither overstocked nor understocked.
Maximize Profitability: By understanding inventory turnover and product trends, you can adjust your pricing strategies and promotions for better margins.
Without accurate, timely insights, making informed decisions that maximize profitability and growth is difficult.
Our Client Insights deliver actionable data that fuels more intelligent decision-making:
Performance Metrics: In-depth analysis of key performance indicators (KPIs), such as sales volume, conversion rates, and customer acquisition costs, allows you to track growth and identify areas for improvement.
Competitor Intelligence: We provide a detailed breakdown of competitors' strategies, including pricing trends, product listings, and ad campaigns, so businesses can adjust tactics to stay competitive.
Customer Behavior Analysis: It is essential to understand who your customers are and what motivates their purchasing decisions. Our service includes sentiment analysis, customer segmentation, and buying patterns to help you tailor your offerings and marketing efforts.
Market Trends & Forecasting: Stay ahead of shifting market demands with insights into industry trends and sales projections. This helps businesses prepare for seasonal fluctuations, emerging product categories, and other market changes that impact performance.
Here's how it works:
Data Collection & Integration: We integrate with Amazon's API and other tools to gather data from your storefront, marketing campaigns, and sales channels.
Data Analysis & Reporting: Our team turns raw information into digestible reports highlighting the most critical business insights.
Consultation & Strategic Planning: Beyond just providing data, we offer personalized consultations to help you interpret insights and align them with broader business goals.
Ongoing Monitoring & Adjustments: We continuously monitor performance metrics and market dynamics, providing updated recommendations to ensure your strategies remain effective.
Drill-down advertising is our approach to refining ad data down to the essentials. It involves deep-diving into ad performance metrics to identify patterns, isolate critical drivers, and measure ROI accurately. By understanding every component of your ad spend, we highlight where your budget is most effective—and where it might need reallocation.
Transform Your Business:
Precision Targeting: By examining audience data at a detailed level, we fine-tune targeting to reach the most relevant customers, maximizing click-through and conversion rates while minimizing unnecessary spending.
Budget Optimization: Instead of generalized ad reports, our data provides insight into which keywords, campaigns, and products drive the best return. This enables data-backed budget reallocation, ensuring every dollar contributes to revenue growth.
Competitive Intelligence: We look at competitor ad analysis, offering insights on ad strategies that work within your product category. With this intelligence, you can adapt faster to trends and competitor moves.
Enhanced A/B Testing: We test ad variations on a micro-level, allowing us to refine ad content and visuals in response to specific customer preferences. This continual testing process helps determine what resonates most with your target audience, boosting ad efficiency and brand engagement.
Actionable Reporting and Consulting: Beyond numbers, we provide easy-to-interpret insights and actionable recommendations. Regular consultations ensure you understand every piece of data, empowering you to take strategic steps confidently.
Our approach to catalog management allows us to structure product data into multi-tiered categories, giving you a comprehensive view of inventory, attributes, and performance across different levels, such as brand, category, sub-category, and individual products. We enhance control, simplify updates, and improve decision-making by providing a clear hierarchy and granular insight into each segment.
Enhanced Data Visibility
We break down complex product portfolios into manageable, structured categories, making it easy to see what's performing, where gaps exist, and which areas require optimization. Clear visibility into inventory levels, sales trends, and customer feedback enables timely decisions.
Efficient Product Management
Our approach streamlines updating and optimizing listings, saving time and reducing errors. We ensure each product reflects accurate, up-to-date information. Businesses can maintain brand consistency and compliance with a well-structured, centralized catalog.
Improved SEO and Discoverability
Properly categorized and optimized listings are more likely to rank higher in Amazon's search algorithms.
Adaptability for Expanding Portfolios
Multi-level catalog management can seamlessly accommodate growth as you add more brands, products, or variations. This scalability supports expansion and prevents data clutter by maintaining a streamlined catalog architecture, helping you maintain control as your portfolio grows.
"Account health" refers to a seller's account's overall performance, compliance, and status as it aligns with Amazon's guidelines. Monitoring and maintaining account health is essential to preventing restrictions, improving brand reputation, and maximizing revenue potential.
We monitor
Product Listings
We regularly check product listings to ensure they meet Amazon's standards. This includes titles, images, bullet points, and descriptions that are compliant and optimized for search.
Order Defect Rate (ODR)
Amazon sets a standard ODR threshold of less than 1%. By monitoring and improving factors like negative feedback, A-to-z claims, and chargebacks, we help maintain a healthy ODR and prevent suspensions.
Shipping and Fulfillment
On-time shipment rate and late shipment rate are critical metrics. Optimizing logistics and handling can ensure minimal delays, leading to higher customer satisfaction and a healthier account.
Performance Notifications
We keep a close eye on any notifications from Amazon regarding policy changes, product recalls, or listing deactivations. Quick responses to these alerts prevent risks to the account.
Customer Feedback
We work to understand customer pain points, mitigate negative reviews, and maintain a positive reputation.
Campaign Compliance and Optimization
Amazon has strict ad content, formats, and placement guidelines. We continuously review ad creatives and campaign structures to ensure they meet Amazon's policies.
Inventory Performance Index (IPI)
A high IPI score reflects effective inventory management and is crucial to avoiding storage limits. We assist in optimizing stock levels, reducing excess inventory, and improving sell-through rates.
Storage Fees and Optimization
Amazon charges storage fees based on inventory volume and age. We help manage stock to reduce long-term storage fees by recommending sales velocity and clearance strategies.
Product Compliance and Safety
We review and address issues related to product labeling, packaging, or compliance with Amazon's FBA policies.
Returns and Refunds
Monitoring return reasons and addressing common issues helps reduce return rates. We analyze return data to identify areas of improvement in product quality or customer expectations.
Shipping Performance and SLAs
We ensure products are processed and shipped quickly.
We empower brands with the insights and tools necessary to drive growth and make informed decisions on Amazon. Our Brand Analytics give you the actionable insights needed to drive growth, enhance your Amazon presence, and maximize profitability. We take the guesswork out of decision-making with an approach that aligns with your unique business objectives.
Comprehensive Data Tracking and Reporting
We collect and analyze a full spectrum of data points, from sales performance and customer demographics to competitor metrics and market trends. By consolidating information from Amazon's Brand Analytics, advertising data, and third-party sources, we provide you with tailored reports that focus on the KPIs that matter most to your business.
Competitor Analysis
Understanding how your brand stacks up against competitors is essential to strategic planning. Our team conducts in-depth competitor analysis, monitoring shifts in market share, keyword positioning, and pricing strategies.
Customer Behavior Insights
By studying customer behavior on Amazon, we reveal trends in purchasing decisions, browsing patterns, and keyword performance. Our analysis uncovers the customer journey from the first interaction to the final purchase, providing valuable insights into what motivates your target audience.
Product Performance Metrics
We examine product-specific data, including conversion rates, review sentiment, and ranking performance across relevant categories. This enables you to identify which products are underperforming, where optimization can improve conversion, and how to prioritize resources effectively.
Advertising Analytics
Advertising on Amazon requires constant optimization for profitability. Our analytics service tracks and evaluates the performance, providing actionable insights to increase ad efficiency. This data is essential to improving return on ad spend and guiding advertising strategy.
Market Trends and Forecasting
We stay ahead of Amazon's evolving market trends, providing data-backed projections. Whether preparing for peak sales seasons or recognizing emerging demand in niche markets, our forecasting helps you make proactive decisions, ensuring you're well-prepared for future growth.
